Bruce Studios is on a mission to redefine how people train, recover, and feel good – every day.

With thousands of members and over 1,000 partner studios across the Nordics, we offer the most flexible way to stay active and well. And we’re just getting started.

We’re now looking for a Chief Growth Officer (CGO) to join our Management Team and lead Bruce Studios’ growth journey across the Nordics.

Your mission

As Chief Growth Officer, your mission is to drive Bruce Studios’ growth by combining brand leadership with data-driven execution. You’ll own the full funnel – from awareness and emotional engagement in the training and wellness space to conversion and long-term retention in our subscription app.

This is a highly strategic and hands-on leadership role where you’ll shape the future of Bruce Studios’ brand, growth engine, and commercial impact across Sweden, Norway, and Denmark.

You’ll report directly to the CEO and be part of the Management Team, collaborating closely with Product, Partner, and Operations to deliver on our long-term growth ambitions.

What you´ll do

• Top-of-Funnel Growth: Drive awareness and preference through creative and cost-efficient brand-building activities, including guerrilla marketing, influencer partnerships, PR, and community engagement.
• Brand Leadership: Position Bruce Studios as the leading lifestyle and wellbeing brand in the Nordics. Develop impactful brand campaigns, creative storytelling, and partnerships within the training & health sector.
• Full-Funnel & Retention Ownership: Design and execute strategies that move audiences from awareness to app conversion and long-term retention, ensuring seamless integration of brand, performance marketing, and lifecycle management.
• Performance & Acquisition: Build scalable acquisition models across paid and owned channels, optimizing CAC and LTV (Shared with Product)
• Segment Activation: Tailor strategies for priority customer segments
• Go-to-Market: Lead GTM strategies for new product launches and pricing models across the Nordics.
• AI & MarTech: Implement AI-driven insights, automation, and attribution tools to optimize growth.
• Nordic Expansion: Drive localized execution in Sweden, Norway, and Denmark, ensuring brand consistency and growth scalability.
• Leadership: Manage and grow a multidisciplinary team (brand, performance, CRM and creative).
• Executive Team: Contribute to company-wide strategy and decision-making.

What we want you to bring

We’re looking for a commercially driven, strategic, and creative growth leader – someone who knows how to connect brand, performance, and product to build love and scale sustainably.

Experience & background:

• 8–12 years of experience in senior marketing or growth roles, ideally combining brand-building and performance marketing.

• Proven experience scaling a digital or app-based subscription business.
• Background within the fitness, health, wellness, or lifestyle sector.
• Track record of driving growth and leading campaigns across multiple Nordic markets.
• Academic degree in marketing, business, economics, or a related field.

Skills & mindset:

• Deep expertise across the full funnel – from brand awareness and acquisition to retention and loyalty.
• Strong brand strategy and storytelling skills, with a creative mindset for designing impactful campaigns.
• Proven ability to leverage data, automation, and AI tools to optimize growth and performance.
• Hands-on knowledge of paid media, CRM, lifecycle marketing, and MarTech systems.
• Excellent leadership skills – able to build, inspire, and develop multidisciplinary teams.
• A collaborative, analytical, and entrepreneurial mindset – with a passion for lifestyle and wellbeing.

Our values at Bruce Studios

At Bruce Studios, our values guide everything we do—from how we work together to how we engage with our community.

• Own it – We take responsibility, make decisions, and follow through. We’re proactive, honest, and always learning from our mistakes.
• Be engaged – We’re all in. We respect each other’s time, stay curious, and
  continuously strive to improve.
• Be real – Authenticity is key. We communicate openly, support each other, and create a safe space where everyone can be themselves.
• Be adaptable – Change is constant, and we embrace it. We find solutions, stay flexible, and innovate together.
• Be bold – We challenge the status quo, take risks, and push boundaries while treatingeach other with kindness and respect.

Want to be part of a team that lives these values every day? Apply now.

What we offer you

• Fully renovated top-floor office with terrace, ideally located in central Stockholm
• 30 days of vacation
• Pension benefits
• We offer a hybrid setup, with the flexibility to work from home one day a week
• A welcoming company culture and supportive team
• A Bruce Epic membership (yes, you get to workout too!)

How to apply

Does this role sound like the right fit for you? Great – we’d love to hear from you!

Apply directly via Teamtailor by uploading your CV (in English or Swedish) and adding a short personal note about why you're excited about this opportunity and how you’d contribute to the team.

This recruitment is managed by our partner Darow. For any questions about the role or the process, please contact Erik Edberg directly at erik.edberg@darow.se.

We review applications continuously and will move forward with candidates as soon as we find the right match – so don’t wait to apply!

We value a diverse and inclusive workplace, and we warmly welcome applicants of all gender identities, ages, backgrounds, and abilities.