Bruce Studios is on a mission to redefine how people train, recover, and feel good – every day.

With thousands of members and over 1,000 partner studios across the Nordics, we offer the most flexible way to stay active and well. And we’re just getting started.

We’re now looking for a Country Lead in Denmark.

Your mission

As Country Lead, your mission is to take full ownership of Bruce Studios’ growth and success in your market – across both partner network and member base. You will act as the local hub between partners, marketing, and product, ensuring that Bruce Studios adapts to local needs while reaching ambitious member and financial goals.

You’ll work both strategically and hands-on. On one hand, you’ll drive growth, profitability, and brand awareness at a market level. On the other, you’ll personally be out meeting new and existing studios to expand the partner network yourself. For us, it’s essential that you lead by example and show others how to build and nurture strong studio relationships – this is one of the most important parts of the role.

You will be responsible for building and optimizing the partner network, ensuring profitability, driving localized brand initiatives, and leading a high-performing team. Your goal is clear: make Bruce Studios the #1 partner for studios, gyms, and wellness providers while securing long-term growth in Denmark.

What you´ll do

• Take full ownership of the studio and wellness supply in your country, ensuring both breadth and quality across categories.
• Actively meet and onboard new partners, while maintaining and developing existing relationships.
• Lead, inspire, attract and develop the Danish team through clear goal setting, structured follow-ups, and continuous coaching.
• Lead negotiations and maintain strategic relationships with key partners, including gym chains and other studios.
• Drive profitability by monitoring payouts, occupancy, and member demand, ensuring we meet gross margin and studio-NPS goals.
• Take full commercial ownership for your market – act as the local orchestrator for Bruce Studios in Denmark, ensuring growth of the member base.
• Lead ongoing dialogues with central Marketing and Product teams to adapt campaigns, activations, and product offering to local needs. Drive execution and follow-up to make sure commercial goals are met.
• Support localized marketing initiatives – from campaigns and ambassadors to events and PR – in close collaboration with the central Marketing team.
• Ensure strong local execution of Go-To-Market plans for new studio launches and category expansion.
• Share market insights and collaborate cross-functionally with Tech, Product, Data, and Support to improve partner and member experience.
• Represent your country in Nordic leadership forums and report directly to the Head of Global Partners.
  

What we want you to bring

We are looking for a commercially driven and people-oriented leader with a proven track record in building business and teams. You combine strategic thinking with hands-on execution and thrive in a fast-moving environment where you are accountable for both results and culture.

• Minimum 3 years of proven experience in sales and leadership – ideally within partnerships, business development, or a commercial role in a growth company.
• Demonstrated ability to lead, inspire, and develop a team – with a track record of coaching individuals to perform at their best.
• Strong commercial acumen, with experience managing budgets, profitability (P&L), and driving towards ambitious KPIs.
• Negotiation skills and confidence in building strategic, long-term relationships with partners at all levels.
• A data-driven mindset – comfortable working with dashboards, KPIs, and insights to make decisions and drive growth.
• Strategic thinker with the ability to translate big-picture goals into local execution and tangible results.
• Excellent communication and presentation skills – able to represent Bruce Studios confidently in both partner meetings and internal leadership forums.
• Fluency in both Danish and English is required.
• Proven ability to drive local market growth across both supply and demand – collaborating with central Marketing and Product teams to tailor campaigns, activations, and offerings to local needs.
• A genuine passion for fitness, wellness, and lifestyle – and the ambition to position Bruce Studios as the #1 partner in your market.

Our values at Bruce Studios

At Bruce Studios, our values guide everything we do—from how we work together to how we engage with our community.

• Own it – We take responsibility, make decisions, and follow through. We’re proactive, honest, and always learning from our mistakes.
• Be engaged – We’re all in. We respect each other’s time, stay curious, and
  continuously strive to improve.
• Be real – Authenticity is key. We communicate openly, support each other, and create a safe space where everyone can be themselves.
• Be adaptable – Change is constant, and we embrace it. We find solutions, stay flexible, and innovate together.
• Be bold – We challenge the status quo, take risks, and push boundaries while treatingeach other with kindness and respect.

Want to be part of a team that lives these values every day? Apply now.

What we offer you

• 30 days of vacation
• Pension benefits
• A welcoming company culture and supportive team
• A Bruce Epic membership (yes, you get to workout too!)

How to apply

Does this role sound like the right fit for you? Great – we’d love to hear from you!

Apply directly via Teamtailor by uploading your CV (in English or Swedish) and adding a short personal note about why you're excited about this opportunity and how you’d contribute to the team.

We value a diverse and inclusive workplace, and we warmly welcome applicants of all gender identities, ages, backgrounds, and abilities.